"A couple of years ago we [Flannel] started "Give a Ticket/Get a Ticket". The idea is that for every dollar given to "Free Flannel Films" we give a free film to someone who can't afford a film. Thanks to you, people all over the world have seen our films for free.
As we approach the holiday season, our ticket stash is running low. We have under 900 free tickets left. Will you help us replenish? It's just a dollar a film. Please take a minute to share 5, 10 or 100 films!
And if you find yourself at a place where you are in need, please take a ticket and watch a film."